New Belgium Brewery: Collaboration Retreat Mural
Collaborative Mural at New Belgium Brewery
In the summer of 2023, in time for new Belgium staff retreat, Fort Collins Mural Project worked with over 20 employees to fill a 70 ft long wall with vibrant paintings that empowered the community to represent their experience and story in a playful exploration of paint. In the course of three hours we were able to cover over 800 ft.², allowing the employees to leave their mark in a green and yellow color scheme. The FCMP board then stepped in to overlay a negative space mural that would emphasize the staff mural while also incorporating a cohesive design connecting our regional environment to beer culture.
The result: a forest floor landscape made up of bitter herbs that grow in the Rocky Mountains and would be used as bittering agents instead of hops in a “gruit” style beer. This was designed by the FCMP design team, led by Chelsea Gilmore and organized by Jess Bean; completed with Siobhán Tuck, Lauren Nagle, Mēgan Kelly, Anne Rose Cendak, Tanya Pappa, and Becca Johnson. Special thanks to every volunteer who participated in the project from start to finish!
Find our design team on instagram: Chelsea Gilmore, Jess Bean, Siobhán Tuck, Lauren Nagle, Mēgan Kelly, Anne Rose Cendak, Tanya Pappa, Becca Johnson
